Grow Your Business With Linkedln: Jump Start Guide To by Gottlieb Lise

Author:Gottlieb, Lise
Language: eng
Format: epub
Publisher: A-Z Publish
Published: 2024-09-19T00:00:00+00:00

Chapter 11: Advertise on LinkedIn

One of the things that make LinkedIn an awesomely unique social media platform is its targeted approach at making itself useful for a very specific audience, this audience being made up of professionals and business managers from all locations and demographics.

This is especially good news for marketers, and while it might be true that organic reach on LinkedIn is amazing as it already is, there is also a very large degree of truth to the fact that paid advertising can play a huge part on widening your reach on the platform.

The good news is that LinkedIn offers its own native advertising solutions. That said, by advertising on LinkedIn, you will be able to reach your ideal customers on the largest professional network on the planet.

This is because advertising on LinkedIn works in a unique way that can help businesses of all sizes to achieve their goals. For starters, advertising on LinkedIn gives marketers access to what is perhaps the most targeted audience of any place on the internet, with over 500 million active professionals using the platform, and you can target them by attributes such as job title and industry among many others.

LinkedIn's advertising network is very practical at allowing you to create easy and effective ads, and whether your goal is to generate leads, create brand awareness or drive sales, LinkedIn ads can help you.

The LinkedIn advertising network is also efficient at helping you to control your budget and costs because it allows you really flexible pricing options, allowing you to get started on any budget and to stop your ads at any time.

You can easily create LinkedIn ads in a few minutes, and you have a nice variety of ad types to reach your prospects wherever they are and wherever they go without being intrusive.

Sponsored content ads, for example, can help you to boost your content across all devices so you can promote your company updates to a very targeted audience on desktop, mobile phones and tablets with a responsive design on the most viewed professional news feed.

Sponsored "InMail" ads on the other hand will allow you to deliver personalized adverts directly to people's LinkedIn inboxes, whichhas been found to drive more conversions than email marketing!

Text ads are a simpler advertising solution for LinkedIn members because it allows them to start generating leads in mere minutes as creating a text ad only requires adding a compelling headline, a description and a small 50 by 50 image. This easy setup is what will allow you to get to your leads faster than you could imagine.

LinkedIn ads have been designed with any budget and goal in mind. For instance, the LinkedIn ad network will allow you to bid for your targeted audience on an auction basis, which means that you can bid against other advertisers to reach your target audience.

The good news is that you can choose your own "cost per click" or "cost per thousand impressions" to only compete with advertisers on an even budget, and you will be able to control your budget, bids and schedules.

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